“Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Austin Powers had crushed it and it had all been Charlie’s idea… which is why on Monday morning Charlie walked into the meeting with a triumphant look on his face.
Wally, the seasoned engineer in the Dilbert cartoon strip, once asked his boss if he should spend time planning or “plunge into my project with aggressive randomness.” The point was funny, but well made: having no plan is nonsensical. The well-known mantra holds true. If you fail to plan, you plan to fail.
Teachers know that learning by doing, or experiential learning, is more effective than traditional rote learning. You can explain the idea of a microscope, but there’s no substitute for looking through that lens yourself.
It turns out you can learn a lot from watching a street hustler plying his trade upon unsuspecting tourists. As a trade show exhibitor, one of your most important jobs is to stop people walking by and persuade them to give you a few moments of their precious time. Watch how a pro does it in the video below...
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