Wally, the seasoned engineer in the Dilbert cartoon strip, once asked his boss if he should spend time planning or “plunge into my project with aggressive randomness.” The point was funny, but well made: having no plan is nonsensical. The well-known mantra holds true. If you fail to plan, you plan to fail.
It turns out you can learn a lot from watching a street hustler plying his trade upon unsuspecting tourists. As a trade show exhibitor, one of your most important jobs is to stop people walking by and persuade them to give you a few moments of their precious time. Watch how a pro does it in the video below...Continue reading